Club 520 Podcast Signs Brand Deal With Adidas

 

Adidas officially announced an exclusive, multi-year apparel and footwear partnership with the Club 520 Podcast, making it the first basketball-focused media brand to ever land a full-scale signature deal with a major athletic company.

The Club 520 is hosted by former NBA All-Star Jeff Teague, DJ Wells, and B Hen, which was started back in 2021. The podcast has over 1 million YouTube subscribers, millions of views, and weekly episodes that blend hilarious locker-room stories with real hoop talk. The show has become appointment viewing for NBA fans who want unfiltered takes from someone who’s actually lived it.

Fans can expect the first Club 520 and Adidas products to drop in 2026, with plenty of on-court and off-court content leading up to it. If the early reactions on social media are any indication, anything the trio touches will sell out fast. This new deal is not just a sponsor deal; this is Adidas betting on the new wave of basketball media, and Club 520 just became the blueprint.

The first podcast with a sneaker deal.

Welcome to the family @club520podcast /// pic.twitter.com/LVmn7LHhrm

— adidas Basketball (@adidasHoops) December 3, 2025