New Jersey Devils Will Show Ads From Black Owned Business

 The New Jersey Devils will feature ads from a black-owned business on their helmets. Ads will appear in 13 games during the 2021-2022 season. 

"That Prudential Financial would donate the most powerful brand and marketing placement opportunity in professional sports to a Black-owned business should truly be an inspiration to mindful brands and professional sports leagues," - Jake Reynolds

This is all a part of the Devils Buy Black Program. The New Jersey Devils are now the first NHL team to offer sponsorship on the player helmets. Prudential Financial will select a business to receive the ad exposure. The first game the ad will appear on the helmet will be on December 8, 2021, against the Philadelphia Flyers.